Why Retailers Should Pay Attention to Fortnite

One difference between traditional retailers and parents is the OFF button that exists on gaming devices (although Fortnite’s platform agnosticism means that keeping kids off devices isn’t as easy as it sounds). Retailers do not have such a luxury. Their Generation Z and millennial customers expect more from their shopping experiences and have contributed to the decline of old-school stores. Retailers need to evolve and adapt to these changing conditions.