In short, the world is continuing to align to the consumer, and that is driving new integrated partnerships, omnichannel experiences such as BOPIS and SFS, and better technologies for seeing and selling all the inventory in a retailer’s ecosystem, whenever and wherever the consumer needs it.
Business to consumer technology companies make it a top priority to get their customers using their product as quickly and efficiently as possible. Take Google and Amazon’s smart home technology as examples. Within minutes you can have your home device connected to your wifi network and integrated with your Google or Amazon account. Beyond that, can you imagine if it took you weeks of back and forth calling Netflix support, just to set up your account and watch the latest episode of your favorite baking show?
Drop shipping is not just another distribution method but an entirely different way of doing business that involves the integration of suppliers and retailers into many of the supply chain roles that are typically kept separate in wholesale. Despite its many advantages, therefore, drop shipping also has a lot of unique and complex challenges that must be navigated correctly in order to function at peak efficiency.