Nordstrom Buys Stake in Dsco, a Leading Distributed Inventory Platform

Incorrect, canceled, or late order fulfillments can quickly tarnish a retailer’s brand. A 1% to 2% increase in cancellation rates might mean hundreds of thousands of upset customers, while late shipments can quickly ruin the goodwill engendered by free shipping. Consumers are also generally quick to tell their friends and family about bad ecommerce experiences, so the damage caused is much greater than its effect on individual customers.