Nordstrom and other large chains such as Best Buy have been able to do so and this trend of modernizing supply chains to create great in-store experiences will be the saving grace of physical retail. That’s a lesson that even ecommerce giants such as Amazon and Wayfair are beginning to understand and it’s leading them to open their own brick and mortar stores.
Some experiences just can’t be virtualized.
When brick and mortar stores harness the above advantages they do well even in the current difficult retail climate. That’s why companies like Best Buy, Walmart, and Target have been able to not just hold their own but thrive in spite of ecommerce eating up more of the retail landscape. Such stores provide a slew of conveniences and advantages that ecommerce can only dream of.